The secret to managing 24 million ad spots a year
Landmark sales software enables BSkyB’s sales house, Sky Media, to administer commercial spot advertisements across 200 Sky-owned and partner channels, totaling more than 24 million advertising spots...
View ArticleMCN in Australia streamlines its business operations with new sales software
Multi Channel Network (MCN), which manages advertising sales for multiple premium Australian media brands, is streamlining its business operations to make it simple for the company’s sales teams to...
View ArticleHarris Broadcast teams up with placemedia to create online-style automated ad...
Harris Broadcast and placemedia, TV audience targeting specialist, have teamed up to create an automated impression-based ad sales system typically used for online applications to the traditional...
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